“The best designers in the world all squint when they look at something. They squint to see the forest from the trees — to find the right balance. Squint at the world. You will see more, by seeing less.”

– John Maeda, graphic designer, computer scientist, university professor, author


“The best art makes your head spin with questions. Perhaps this is the fundamental distinction between pure art and pure design. While great art makes you wonder, great design makes things clearer.”

– John Maeda, Laws of Simplicity

“Become a light bulb instead of a laser beam…You can either brighten a single point with laser precision, or else use the same light to illuminate everything around you.”

– Nicholas Negroponte

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