QUESTION: What is Your “Brand”?

Brand Personality

The dog park is such a great place to meet interesting characters. Today I met a digital marketing guru (no joke, I checked). We watched my minpin try to maul her 12 year-old standard poodle, and got to talking shop. She advised me to think of my personal online presence as my “brand”.

Advice I’ve encountered before, but today it sunk in a little deeper. It got me wondering: exactly what is my brand? What do I want it to be?

The Human Element of Brands

Marketing-speak puts so much emphasis on voice and tone, personality and style as brand attributes. Companies devote considerable time and money on making themselves “sound” a certain way. Web start-ups tend to act act friendly, quirky and “innovative”.

A perfect example is the new TV ad for Google+. It’s a multi-media love letter composed by a forlorn guy to his long-lost love, as a grand gesture to win her back. It adds a humble and very relatable human element to the social network, showing slices of a life we can all picture ourselves in.

Here’s what I envision as my own personal “brand” qualities:

  • Sharp.  I notice things. Connections between things. I love finding commonality in hard-to-reach places.
  • Witty.  In 6th grade two boys made fun of me for “laughing too much”. They both have boring jobs now.
  • Compassionate. Understanding the point of view of others is a great skill to have, both as a human and a writer.
  • Professional. I love shopping at Staples.

From this I hatched an idea for what to name my business if and when I start a business: “The Content Chameleon”. I’m the chameleon, and I create content for any niche/purpose. Executing powerful messages by tapping into those 4 traits.

And it all started at the dog park. Where dreams are made and digital marketing strategies are hatched.

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IDEA: An Infographic of Typical Social Network Users

Last week I posted a comment on Google+ (after remembering that it exists for the 1st time in a few weeks), about how there are too many social media networks to be consistently active in all.

I then wondered: there must be an infographic to illustrate the typical user profile, for each social media site. For instance, typical Flickr users might be completely different from Instagram users in terms of age or profession. I think it would be extremely interesting to see such data, and tried to find some fun, graphically composed poster with bright, bold colors and shapes pointing out just what that data is from a macro and even entertaining perspective.

I came across a few interesting infographics: Social Media Demographics, on Flowtown.com; and Twitter Users Profile, on InfographicsShowcase.com to name a couple.

I’d love to pool these and other related concepts and presentations together, and see what pops out. Or, would getting real actual user data constitute for privacy violation?

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