This was my first read on design theory – the title, subtitle, cover design and author of Laws of Simplicity all appealed to me at once. The book presents a convincing case for the importance of simplicity and user-friendliness in the field of product design.
The author, John Maeda, is a digital artist and computer scientist. He’s a former Associate Director of MIT’s media lab, and currently the President of the Rhode Island School of Design (RISD).
The 10 Laws of Simplicity – Put Simply
There are 10 “laws” of simplicity – each presented as a chapter. My personal favorite is the # 1 Law: Reduce – “The simplest way to achieve simplicity is through thoughtful reduction.”
I even found a nice desktop image of the Reduce law, by the author/digital artist:
This blog post does a nice job of summarizing each law one by one. They’re pretty straightforward and although I read this book almost a year ago, I only recall the 1st Law causing me to pause a moment in consideration; the rest are sort of common sense presented in style.
Simplicity of Product Design
Apple is constantly referred to throughout the book, for creating consumer products with an emphasis on usable and attractive design. The iPod stands out as a prime example of a product whose form factor contributes significantly to the overall appeal. It’s not just a way to carry music; it’s an attractive, sleek & simple way to carry your music. There’s a discussion of the successive generations of iPod, with improvements made to the physical interface for improved usability. Remember the circular trackpad? Sort of a precursor to gestures.
I especially loved Maeda’s analysis of the iPod’s reflective mirror-like backside, as a way to make the device look and feel even smaller and lighter.
- Raymond Loewy = Coke bottle, 1930s. Concept of “streamlining”
- Wolfgang Weingart = master of Swiss typographic design. Repetition breeds simplicity.
- Paul Rand – logo design for ABC, IBM, UPS, Westinghouse
- Jonathan Ive – Apple
- Ikko Tanaka – father of modern Japanese graphic design
- German design: gestalt. Design fits perfectly with the mind’s idea of what it should be. (e.g. Audi, BMW, Braun)